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Merrill-Insights: Services

Discover Our Expertise

Merrill-Insights, a custom marketing research firm, exists to solve the critical issues facing our clients, both large and small. Our unique approach is not only what differentiates us, but also what makes us successful. We provide a broad range of services and solutions to help organizations facilitate change, achieve their vision and optimize performance and productivity.

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   Explore Merrill-Insights

                                                Your “first -stop” research agency

Patrick Merrill formed Merrill-Insights in 2018 after founding and running Merrill Research since 1986. Merrill-Insights provides full-service marketing research support across the wide spectrum of quantitative and qualitative methodologies.  With more than 30 years of experience providing research services to clients, we offer a rare combination of methodological expertise along with practical experience to our B2C and B2B clients. We are a small firm that does big work.

Pat has extensive focus group moderation experience and multivariate statistical analytical skills.  This enables him to provide objective methodological guidance to his clients that is custom-tailored to their specific needs.  Merrill-Insights works collaboratively with other researchers in order to bring “best of breed” talent to each and every project.   As a small research consultancy, Pat is committed to working on very few projects at a time so that he can personally serve as the day-to-day contact for each of his projects.   

While broad-based from a methodological point-of-view, Merrill-Insights focusses on the two vertical industries we know extremely well:​


  • Beverage alcohol                Wine & spirits marketers, distributors & appellations and suppliers

  • Travel and tourism              OTAs; regional, county and destination travel​

Merrill-Insights specializes in areas of new product development, packaging, marketing communications (including ad evaluation and tracking), positioning, U&A’s,  brand health assessment  and customer satisfaction.

Regardless of your specific needs, make Merrill-Insights your “first stop” research agency. We will be able to provide you world-class support or do our best to  point you in the direction of someone who can.

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